Paramount has made it possible for Australians to stream video online without being restricted. There are more than 12 subscription video-on-demand services available. Anyone with a VPN can access many more options worldwide. All this competition doesn’t make things any easier. All this choice will likely lead to more people turning to piracy in order to enjoy our favourite films and TV shows.
Problem is, services are now competing by offering original content and programming. Paramount offers content from Paramount Pictures, and other entertainment companies that are part of entertainment conglomerate ViaComCBS. These include Nickelodeon, Comedy Central and Showtime. Its catalog includes Harry Potter and Indiana Jones movies, as well as popular TV shows Dexter and NCIS.
These content might have been available on your preferred service. As with Disney+, the ultimate goal is for all ViaComCBS content to be exclusive only to Paramount+. This is where the consumer’s problem becomes apparent. What number of subscription services would you like to be a part? You will pay about $60 per month to subscribe to six of the most popular video streaming services: Netflix, Stan and Disney+, Amazon Prime Video (Binge), Apple TV+ and Amazon Prime Video. What are you willing pay to get a new streaming service that allows you to view your favourite TV shows or films? It is easy to fall prey to piracy.
Losing aggregation Video
Video streaming services like Netflix were hailed as a way to stop illegal downloading. Netflix’s first success was in aggregating content. It was a cost-effective, legal and convenient way to access large collections of movies and TV shows. This was well received by consumers. However, as the streaming market develops, it seems that the loss of content aggregateion is leading to piracy.
According to Sandvine analytics, BitTorrent was responsible for 31% of all uploaded files in 2018, while it was 45% in 2019. As Sandvine explained. We saw a decrease in file sharing when Netflix aggregated video. This was especially true in the US where Netflix’s extensive library was impressive and comprehensive. Because Netflix has made new content more exclusive than other streaming services, file sharing is becoming a popular way for consumers to access those exclusives. They don’t want to pay money for just a few shows.
COVID-19 lockdowns have accelerated this trend, with traffic to illegal movie and TV sites expected to rise in 2020. According to an Australian Government survey, 34% of respondents ate illegal content in 2020.
Music lessons Video
This should be happening more often for movies and TV shows than for music. There is a crucial difference. Spotify, Apple Music, and Tidal all offer access to almost all of the music available. To listen to The Beatles, you don’t have to sign up for another service. You can also hear Taylor Swift on the other service. Only one require to sign up.
Research shows that consumers willingness to pay for services is often tie to the information they were first expose to. Viewers who are use to paying one streaming service may be reluctant to pay more than six. A February survey of approximately 3,000 US TV viewers revealed that 56% felt overwhelmed by the sheer number of streaming services available.
Deloitte’s 2019 Australian Media Consumer Survey found that nearly half of streaming video-on-demand subscribers felt it was difficult to find the right content on which service. Three quarters of respondents stated that they want the content in one location, and not having to search through multiple services.
Looking for a one-stop shop?
While it is unclear how many video streaming services Australia can handle, the high-profile failures at home and abroad should be a warning. People will decide to take matters into their own hands if there is no legal one-stop shop for movies and TV.
Illegal streaming platforms, which combine content from multiple streaming services into one interface, are increasing in popularity. These services use an open-source media player and cheap jailbroken hardware to access illegal entertainment. The popularity of these services will only grow unless the industry provides a legal alternative.